Chill Out Boxes
Packaging design

Autumn 2021 Anora entrusted Goldstorm with the redesign of their number one wine brand, CHILL OUT. A true privilege for us — and the beginning of an intense and fun journey! Since its launch 20 years ago, CHILL OUT has claimed the position as the biggest wine brand in the Nordic region and the time had come for a rejuvenation. In a bold move away from the previous occasion-based photo imagery, we transported the brand aesthetic into a more wine-savvy position, with a nod to the wines’ origins and — on the boxes — a more taste-driven, appetising appeal. This trio is the first roll-out of many more products to come!

Client: Anora 
Photos: Danger Österlin

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