Packaging & rebranding

Ecologica from Giertz has truly stood the test of time, having remained steadfast on monopoly shelves for almost two decades. With our rejuvenation of the entire series and brand profile, the trick was not to confuse or lose loyal consumers, while at the same time lifting the design on three bag-in-boxes and five bottles, all from different origins. Liaising with producers and printers from as far and wide apart as France, Argentina and Spain we were challenged to pull everything together with a fully coherent look… so satisfying when we finally succeeded!

Client: Giertz
Photography: Daniel Dahlgren

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