Forget the Muppets legendary Swedish Chef… we proudly represent Norway’s “Happy Chef” a.k.a. Gladkokken, and his brand new wine series launch. In a fun-filled collaboration with the popular food blogger Jan Henrik Syversen himself and Arcus Norway, we pieced together a packaging design series that reflects the happy chef’s no-nonsense style. Literally inspired by his handwritten labels, we took that homemade feel and developed a refreshingly down-to-earth, save-your-frills, no-snobs-invited set of labels.

Client: Arcus Norge
3D: Goldstorm

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