Premium Gold
Packaging & full rebrand
2020
“Rock ’n' roll”. Those weren’t the exact words in Spendrup’s brief when commissioning us to update the packaging design of their ever-popular lager Premium Gold. But rock ’n’ roll is undoubtedly what happened. Think Sandy’s transformation in Grease. Out with the old gold and careful typeface — in with the raven black, the boosted race track effect and bold word mark; it’s electrifying! With respect to loyal as well as new consumers, we hope the appeal of being Back in Black is as wide as the Highway to Hell. A toast to the dark side!
Client: Spendrups
3D: Goldstorm
Packaging & full rebrand
2020
“Rock ’n' roll”. Those weren’t the exact words in Spendrup’s brief when commissioning us to update the packaging design of their ever-popular lager Premium Gold. But rock ’n’ roll is undoubtedly what happened. Think Sandy’s transformation in Grease. Out with the old gold and careful typeface — in with the raven black, the boosted race track effect and bold word mark; it’s electrifying! With respect to loyal as well as new consumers, we hope the appeal of being Back in Black is as wide as the Highway to Hell. A toast to the dark side!
Client: Spendrups
3D: Goldstorm
![](https://freight.cargo.site/t/original/i/cc0a485690e9db078e669293c319d8db694fedf2b8019cf6bff8aa85ae1fb413/Premium_Gold_Case_72_dpi_ForEfter.jpg)
![](https://freight.cargo.site/t/original/i/ad339612f891bb4867658bdc11b2d7f879e3f489435fc24e5c877ebbafcb44c0/Premium_Gold_Case_72_dpi_black_bg.jpg)
![](https://freight.cargo.site/t/original/i/1a05c8b1950650a6725dbe88d8f0db59470c60ad6b1cec58a07fb3d62b53ed18/Premium_Gold_Case_72_dpi_tvastyck.jpg)
Let’s create a beautiful storm together.
Start by saying “Hey!”
hey@goldstorm.se | +46 (0)703 059 718